BSBMKG506 Plan market research
What’s it about?
This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.
Who’s it for?
It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Facilitator and Assessor Resource, Teacher Support Tool, Participant Workbook – Digital download, Participant Workbook – Hard copy printed, eLearning