BSBMKG421 Optimise digital media impact

What’s it about?

This unit describes the skills and knowledge required to optimise digital media impact for application within the context of marketing communications.

Who’s it for?

It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team.No licensing, legislative or certification requirements apply to this unit at the time of publication.

Additional information


Facilitator and Assessor Resource, Teacher Support Tool, Participant Workbook – Digital download, Participant Workbook – Hard copy printed, eLearning

Price: $21.95 inc. GST



Size: A4

Edition: 1

Publisher: IBSA

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