BSBMKG418 Develop and apply knowledge of marketing communication industry
What’s it about?
This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.
Who’s it for?
It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Facilitator and Assessor Resource, Teacher Support Tool, Participant Workbook – Digital download, Participant Workbook – Hard copy printed, eLearning