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Browse by BSB50107

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  • BSBADV511A Evaluate and recommend advertising media options

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    Who's it for? This unit applies to individuals in a media assistant role within an advertising team or media organisation. Individuals undertaking this unit are responsible for comparing the advantages and disadvantages of various advertising and promotional media to determine and make recommendations on the most appropriate combination to deliver marketing communications objectives.This unit applies to individuals in a media assistant role within an advertising team or media organisation. Individuals undertaking this unit are responsible for comparing the advantages and disadvantages of various advertising and promotional media to determine and make recommendations on the most appropriate combination to deliver marketing communications objectives.

    Publisher: IBSA

  • BSBADV512A Develop an advertising strategy and brief

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    Who's it for? This unit applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.

    Publisher: IBSA

  • BSBMGT515A Manage operational plan

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    Who's it for? This unit applies to people who manage the work of others and operate within the parameters of a broader strategic and/or business plan. The task of the manager at this level is to develop and implement an operational plan to ensure that the objectives and strategies outlined in the strategic and/or business plan are met by work teams. However in some larger organisations operational plans may be developed by a strategic planning unit.At this level work will normally be carried out within complex and diverse methods and procedures, which require the exercise of considerable discretion and judgement, using a range of problem solving and decision making strategies.

    Publisher: IBSA

  • BSBMKG402B Analyse consumer behaviour for specific markets

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    Who's it for? This unit applies to individuals working in a marketing team who need to analyse consumer behaviour to examine the factors that impact on decisions to purchase products or services. Having thoroughly analysed consumer attitudes and behaviour, recommendations can be made on marketing strategies to increase consumption of the product or service being marketed.This unit analyses consumer behaviour in greater detail than BSBMKG401B Profile the market, which covers more generic profiling, targeting, and positioning strategy development and planning.This unit is relevant to individuals working within a variety of marketing communications occupational roles including advertising, public relations, direct marketing, promotional marketing or personal selling roles.

    Publisher: IBSA

  • BSBMKG514A Implement and monitor marketing activities

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    Who's it for? This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities.

    Publisher: IBSA

  • BSBOHS509A Ensure a safe workplace

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    What's it about? Managers play an important role in ensuring the safety of the workplace and the wellbeing of their staff. Who's it for? This unit applies to managers working in a range of contexts. It takes a systems approach and ensures compliance with relevant legislative requirements.All those who have, or are likely to have, a management responsibility for OHS should undertake this unit.It is relevant for those with managerial responsibilities, either as an owner or employee-manager of a business.

    Publisher: IBSA

  • BSBPMG510A Manage projects

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    What's it about? The unit focuses on the application of project management skills and the requirement to meet time lines, quality standards, budgetary limits and other requirements set for the project. Who's it for? The unit does not apply to specialist project managers. For specialist project managers, the units of competency in the Project Management competency field will be applicable.

    Publisher: IBSA

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