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Showing 113–128 of 182 results

  • BSBMKG502 Establish and adjust the marketing mix

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    What's it about? This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components. Who's it for? It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG506 Plan market research

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    What's it about? This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan. Who's it for? It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG507 Interpret market trends and developments

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    What's it about? This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. Who's it about? This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG511A Analyse data from international markets

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    Who's it for? This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans.

    Publisher: IBSA

  • BSBMKG512 Forecast international market and business needs

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    What's it about? This unit describes the skills and knowledge required to gather intelligence about an international target market to inform business development. Who's it for? It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial and supervisory skills to ensure business activities are conducted effectively.In this role, individuals would have responsibility for forecasting international and business needs, collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how a business can meet current and emerging needs.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG513A Promote products and services to international markets

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    Who's it for? This unit applies to individuals with managerial responsibility for promoting products and/or services to international markets. This includes planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.

    Publisher: IBSA

  • BSBMKG514A Implement and monitor marketing activities

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    Who's it for? This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities.

    Publisher: IBSA

  • BSBMKG515 Conducting a marketing audit

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    What's it about? This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan. Who's it for? It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process.The outcomes of marketing audits are generally used to inform an organisation’s marketing plan.In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG516B Profile international markets

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    Who's it for? This unit applies to individuals with managerial responsibility for selecting and confirming appropriate international market/s by identifying the target market, profiling the target market and developing a positioning strategy.

    Publisher: IBSA

  • BSBMKG517A Analyse consumer behaviour for specific international markets

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    Who's it for? This unit applies to individuals with managerial responsibility for confirming the target market, assessing the current level of consumer interest, and developing and documenting recommended marketing strategies.

    Publisher: IBSA

  • BSBMKG523 Design and develop an integrated marketing communication plan

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    What's it about? This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. Who's it for? It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG524 Design effective user experiences

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    What's it about? This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG525 Design effective web search responses

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    What's it about? This unit describes the skills and knowledge required to identify, specify, optimise, monitor and evaluate web search. Who's it for? It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for implementing and monitoring search engine optimisation (SEO) for a client.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG528 Mine data to identify industry directions

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    What's it about? This unit describes the skills and knowledge required to select data sources and apply analysis tools to identify trends in data that inform industry directions for a product, brand or organisation. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for undertaking data mining to support plans and strategy development in an integrated marketing environment.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG605B Evaluate international marketing opportunities

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    Who's it for? This unit applies to senior marketing or management personnel who are required to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.This unit is different to BSBMKG501B Identify and evaluate marketing opportunities, which applies to senior marketing or general managers evaluating domestic marketing opportunities.While the underlying principles of the units are similar, this unit covers the increased complexity of the global business environment, and the cultural differences and international trade agreements to be addressed when conducting business internationally.

    Publisher: IBSA

  • BSBMKG606B Manage international marketing programs

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    Who's it for? This unit applies to senior marketing or management personnel who are required to manage international marketing activities including evaluating international marketing opportunities, setting marketing objectives and determining the approach and operational structure for an organisation marketing internationally.Individuals undertaking this unit are also required to manage a team of people implementing international marketing opportunities, including monitoring, evaluating and improving activities as required.BSBMKG605B Evaluate international marketing opportunities, may be undertaken before or in conjunction with this unit.

    Publisher: IBSA