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Showing 97–112 of 144 results

  • BSBMKG511A Analyse data from international markets

    $21.95 inc. GST
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    Who's it for? This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans.

    Publisher: IBSA

  • BSBMKG512 Forecast international market and business needs

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    What's it about? This unit describes the skills and knowledge required to gather intelligence about an international target market to inform business development. Who's it for? It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial and supervisory skills to ensure business activities are conducted effectively.In this role, individuals would have responsibility for forecasting international and business needs, collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how a business can meet current and emerging needs.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG515 Conducting a marketing audit

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    What's it about? This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan. Who's it for? It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process.The outcomes of marketing audits are generally used to inform an organisation’s marketing plan.In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG523 Design and develop an integrated marketing communication plan

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    What's it about? This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. Who's it for? It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG524 Design effective user experiences

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    What's it about? This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG525 Design effective web search responses

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    What's it about? This unit describes the skills and knowledge required to identify, specify, optimise, monitor and evaluate web search. Who's it for? It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for implementing and monitoring search engine optimisation (SEO) for a client.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG528 Mine data to identify industry directions

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    What's it about? This unit describes the skills and knowledge required to select data sources and apply analysis tools to identify trends in data that inform industry directions for a product, brand or organisation. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for undertaking data mining to support plans and strategy development in an integrated marketing environment.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG609 Develop a marketing plan

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    What's it about? This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. Who's it for? It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBPMG522 Undertake project work

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    What's it about? This unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. Who's it for? This unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.The unit does not apply to specialist project managers. For specialist project managers, the other units of competency in the project management field (BSBPMG) will be applicable.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBREL401 Establish networks

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    What's it about? This unit describes the skills and knowledge required to develop and maintain effective work relationships and networks through relationship building and negotiation skills required by workers within an organisation as well as freelance or contract workers. Who's it for? It applies to individuals with a broad knowledge of networking and negotiation who contribute well developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They may have responsibility to provide guidance or to delegate aspects of tasks to others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBRES401 Analyse and present research information

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    What's it about? This unit describes the skills and knowledge required to gather, organise, analyse and present workplace information using available systems. This includes identifying research requirements and sources of information, applying information to a set of facts, evaluating the quality of the information, and preparing and producing reports. Who's it for? It applies to individuals who are required to apply their broad knowledge of the work environment to analysis and research tasks, evaluate information from a variety of sources and apply solutions to a range of unpredictable problemsNo licensing, legislation or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBRSK401 Identify risk and apply risk management processes

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    What's it about? This unit describes the skills and knowledge required to identify risks and to apply established risk management processes to a defined area of operations that are within the responsibilities and obligations of the role. Who's it for? It applies to individuals with a broad knowledge of risk analysis or project management who contribute well developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.In this unit, risks applicable within own work responsibilities and area of operation, may include projects being undertaken individually or by a team, or operations within a section of the organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBRSK501 Manage risk

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    What's it about? This unit describes skills and knowledge required to manage risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting. Who's it for? It applies to individuals who are working in positions of authority and are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: Futura

  • BSBSMB301 Investigate micro business opportunites

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    What's it about? This unit describes the skills and knowledge required to consider the major elements of a business idea, undertake research to determine viability of the business opportunity and present the idea with reference to the legislative frameworks affecting the business. Who's it for? It applies to individuals who are establishing or operating a micro business for self-employment.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBSMB401 Establish and comply with legal and risk requirements of small business

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    What's it about? This unit describes the skills and knowledge required to identify and comply with all regulations affecting the business. Who's it for? It applies to individuals operating a small business who use analytical skills to interpret legislation and regulations and develop procedures to manage compliance.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBSMB402 Plan small business finances

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    What's it about? This unit describes the skills and knowledge required to identify financial requirements of a business, including profit targets, cash flow projections and strategies to garner financial support. Who's it for? It applies to individuals who operate a small business or work within an existing micro or small businesses and interpret financial data.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA