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BSB Business Services


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  • BSBMGT616 Develop and implement strategic plans

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    What's it about? This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles. Who's it for? It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMGT617 Develop and implement a business plan

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    What's it about? This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan. Who's it for? It applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG401B Profile the market

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    Who's it for? This unit applies to individuals working in a marketing team who are responsible for segmenting a target market to review alignment with organisational marketing objectives. This involves identifying viable market segments and profiling target consumers, and then defining the target market in more detail and developing strategies to position products and services.This unit is relevant to individuals working in a variety of marketing communications occupational roles, including advertising, direct marketing, promotional marketing, personal selling and public relations.

    Publisher: IBSA

  • BSBMKG402B Analyse consumer behaviour for specific markets

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    Who's it for? This unit applies to individuals working in a marketing team who need to analyse consumer behaviour to examine the factors that impact on decisions to purchase products or services. Having thoroughly analysed consumer attitudes and behaviour, recommendations can be made on marketing strategies to increase consumption of the product or service being marketed.This unit analyses consumer behaviour in greater detail than BSBMKG401B Profile the market, which covers more generic profiling, targeting, and positioning strategy development and planning.This unit is relevant to individuals working within a variety of marketing communications occupational roles including advertising, public relations, direct marketing, promotional marketing or personal selling roles.

    Publisher: IBSA

  • BSBMKG408B Conduct market research

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    Who's it for? This unit applies to non specialist market research personnel who have data and information gathering and analysis as a major part of their role and who are required to conduct market research. These individuals may work in areas such as marketing, communications, strategic planning and organisational development.

    Publisher: IBSA

  • BSBMKG409A Design direct response offers

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    Who's it for? This unit applies to individuals working in a marketing assistant or account manager role who are required to design direct marketing offers for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries; they usually work with a team and customers to design offers.Direct response offers include payment related promises such as offers in relation to exchanging goods and services for money; terms of payment; performance and quality guarantees; delivery method; and time, place and method of order placement. Offers may also be made that do not involve payment matters, such as the offer of a free brochure or catalogue in return for providing a name and address.

    Publisher: IBSA

  • BSBMKG413 Promote products and services

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    What's it about? This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. Who's it for? It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG414B Undertake marketing activities

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    Who's it for? The unit applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

    Publisher: IBSA

  • BSBMKG415A Research international markets

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    Who's it for? This unit applies to individuals working with minimal supervision but with the support and assistance of a more senior person within the organisation. The activities will be focused on the target market and will involve communication and executing tasks across cultural and geographic barriers. The tasks involved in marketing goods and services internationally include selecting and implementing appropriate marketing activities, and monitoring and reviewing marketing performance.

    Publisher: IBSA

  • BSBMKG416A Market goods and services internationally

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    Who's it for? This unit applies to individuals with a broad knowledge of marketing who contribute well developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They provide leadership and guidance to others and have limited responsibility for the output of others.

    Publisher: IBSA

  • BSBMKG417 Apply marketing communication across a convergant industry

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    What's it about? This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. Who's it for? It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG418 Develop and apply knowledge of marketing communication industry

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    What's it about? This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. Who's it for? It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG419 Analyse consumer behaviour

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    What's it about? This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. Who's it for? It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour, and make recommendations on marketing strategies to increase consumption of the product or service being marketed.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG420 Create digital media user experiences

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    What's it about? This unit describes the skills and knowledge required to create digital user experience for application within the context of marketing communication. Who's it for? It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for developing and implementing client solutions within the digital communication space. Individuals may work separately or as part of a multidisciplinary team.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG421 Optimise digital media impact

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    What's it about? This unit describes the skills and knowledge required to optimise digital media impact for application within the context of marketing communications. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG501 Identify and evaluate marketing opportunities

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    What's it about? This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. Who's it for? It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA