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Showing 81–96 of 144 results

  • BSBMGT516 Facilitate continuous improvement

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    What's it about? This unit describes the skills and knowledge required to lead and manage continuous improvement systems and processes. Particular emphasis is on the development of systems and the analysis of information to monitor and adjust performance strategies, and to manage opportunities for further improvements. Who's it for? It applies to individuals who take an active role in managing a continuous improvement process in order to achieve an organisation’s objectives.At this level, work will normally be carried out using complex and diverse methods and procedures which require the exercise of considerable discretion and judgement, using a range of problem-solving and decision-making strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMGT517 Manage operational plan

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    What's it about? This unit describes the skills and knowledge required to develop and monitor implementation of the operational plan to provide efficient and effective workplace practices within the organisation’s productivity and profitability plans.Management at a strategic level requires systems and procedures to be developed and implemented to facilitate the organisation’s operational plan. Who's it for? This unit applies to individuals who manage the work of others and operate within the parameters of a broader strategic and/or business plan.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMGT605 Provide leadership across the organisation

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    What's it about? This unit describes the skills and knowledge required to demonstrate senior leadership behaviour and personal and professional competence. Business ethics are also addressed in this unit. Who's it for? It applies to individuals who have a role in inspiring and motivating others to achieve organisational goals and to model professionalism in their organisation and industry. Leadership is seen in the context of the organisational mission.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMGT608 Manage innovation and continuous improvement

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    What's it about? This unit describes the skills and knowledge required to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded. Who's it for? It applies to people with managerial responsibilities who aim to build a better and more effective work environment. Continuous improvement and innovation have links with the model of the learning organisation and people working at this level play an important role in building the culture, values and attitudes of the organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMGT616 Develop and implement strategic plans

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    What's it about? This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles. Who's it for? It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMGT617 Develop and implement a business plan

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    What's it about? This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan. Who's it for? It applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG413 Promote products and services

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    What's it about? This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. Who's it for? It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG417 Apply marketing communication across a convergant industry

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    What's it about? This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. Who's it for? It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG418 Develop and apply knowledge of marketing communication industry

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    What's it about? This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. Who's it for? It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG419 Analyse consumer behaviour

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    What's it about? This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. Who's it for? It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour, and make recommendations on marketing strategies to increase consumption of the product or service being marketed.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG420 Create digital media user experiences

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    What's it about? This unit describes the skills and knowledge required to create digital user experience for application within the context of marketing communication. Who's it for? It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for developing and implementing client solutions within the digital communication space. Individuals may work separately or as part of a multidisciplinary team.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG421 Optimise digital media impact

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    What's it about? This unit describes the skills and knowledge required to optimise digital media impact for application within the context of marketing communications. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG501 Identify and evaluate marketing opportunities

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    What's it about? This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. Who's it for? It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG502 Establish and adjust the marketing mix

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    What's it about? This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components. Who's it for? It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG506 Plan market research

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    What's it about? This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan. Who's it for? It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG507 Interpret market trends and developments

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    What's it about? This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. Who's it about? This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA