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Showing 97–112 of 167 results

  • BSBMKG435 Analyse consumer behaviour

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. What's it for? The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed. No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: ATP

  • BSBMKG501 Identify and evaluate marketing opportunities

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. Who's it for? It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG502 Establish and adjust the marketing mix

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components. Who's it for? It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG506 Plan market research

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan. Who's it for? It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG507 Interpret market trends and developments

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. Who's it about? This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG511A Analyse data from international markets

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    $21.95 inc. GST

    Who's it for? This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans.

    Publisher: IBSA

  • BSBMKG512 Forecast international market and business needs

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to gather intelligence about an international target market to inform business development. Who's it for? It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial and supervisory skills to ensure business activities are conducted effectively.In this role, individuals would have responsibility for forecasting international and business needs, collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how a business can meet current and emerging needs.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG515 Conducting a marketing audit

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan. Who's it for? It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process.The outcomes of marketing audits are generally used to inform an organisation’s marketing plan.In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG523 Design and develop an integrated marketing communication plan

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. Who's it for? It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG524 Design effective user experiences

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG525 Design effective web search responses

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to identify, specify, optimise, monitor and evaluate web search. Who's it for? It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for implementing and monitoring search engine optimisation (SEO) for a client.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG528 Mine data to identify industry directions

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to select data sources and apply analysis tools to identify trends in data that inform industry directions for a product, brand or organisation. Who's it for? It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for undertaking data mining to support plans and strategy development in an integrated marketing environment.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBMKG609 Develop a marketing plan

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. Who's it for? It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: IBSA

  • BSBOPS101 Use business resources

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to identify, use and maintain resources to complete a variety of tasks under direct supervision. Who's it for? The unit applies to those who are required to use a variety of business resources. These individuals typically work under supervision and guidance. No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: ATP

  • BSBOPS304 Deliver and monitor a service to customers

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    $21.95 inc. GST

    What's it about? This unit describes the skills and knowledge required to identify customer needs, deliver and monitor customer service and identify improvements in the provision of customer service. Who's it for? The unit applies to those who apply a broad range of competencies in various work contexts. In this role, individuals often exercise discretion and judgement using appropriate knowledge of customer service. They provide technical advice and support to customers over short or long-term interactions. No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: ATP

  • BSBOPS402 Coordinate business operations

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    $21.95 inc. GST

    What's it about?

    This unit describes the skills and knowledge required to implement operational plans by planning and acquiring resources, monitoring and adjusting operational performance and providing reports on performance, as required.

    Who's it for?

    The unit applies to individuals who plan activities to achieve team and organisational objectives. At this level, work will normally be carried out within routine and non-routine methods and involve procedures that require planning, evaluation, leadership and guidance of others.

    No licensing, legislative or certification requirements apply to this unit at the time of publication.

    Publisher: ATP